CLOSE TO 200 MILLION ENTRIES FOR LAST MTN FORD EVEREST GIVEAWAY

Dumsani Nhlabatsi (51) from New Village in Matsapha, was chosen amongst at least 189 million entries to claim ownership of the last Ford Everest that was given away by MTN Eswatini in the last draw of the company’s 4Ever Makoya promotion. The Ford Everest sport utility vehicle (SUV) is worth half a million Emalangeni. Nhlabatsi who won under the last round of the promotion, which ran between December 2018 and February 2019, is a sewing machine mechanic. The promotion was MTN’s flagship giveaway to customers to mark its 20th anniversary in the Kingdom of Eswatini. The company gave away the first vehicle in October last year to Khanyisile Nkambule who was a shop assistant at Ackermans in Manzini. She was a guest during the last car handover held recently at MTN head office in
Ezulwini. When he was announced winner of the car, Nhlabatsi, as expected was caught in a moment of sheer disbelief. “I tried to stand up to celebrate but my knees went weak. I almost fell. But I am glad I didn’t. I did not expect such. Not at all,” he testified. He has never had a car. Though he wanted to have one, he never at any
point thought his first ride could be such an expensive beauty. Since he makes a living by fixing sewing machines,
he said the car would come in handy for his business. “I have always wanted a car because I depended only on public transport to go to my various customers nationwide. This slowed down my efficiency and, in some instances, I would come back home very late. This was a huge security risk because we stay within a high crime neighbourhood.”
Her wife Elisabeth Nhlabatsi was equally excited, “we don’t have enough words to thank MTN for what they have done for us.” MTN Acting Chief Executive Officer Sibusiso Nhleko congratulated Nhlabatsi. He said the company takes pride in spreading excitement to its customers. Testament to this, Nhleko said MTN invested about E35 million
through various Corporate Social Responsibility (CSR) initiatives over the past 20 years. “We hope the winners will continue to be our ambassadors that we are here to stay and to add value to our customers,” he said. MTN partnered with Carson Auto for the promotion. Carson Auto Sales Manager Brian Shabangu summed up the vehicle’s definition
in four keywords; safe, smart, quality, and environmentally safe. It is also comfortable, has seven airbags,
reverse camera and sensors amongst other features. MTN Eswatini Chief Marketing Officer Sylvia Otuo-Acheampong
said the two Ford Everest SUVs were a perfect gift for the company to delight its customers. Alongside, the grand prizes of the promotion which were the two cars, the company had also been giving away E1 000 Mobile Money cash prizes per week on the duration of the campaigns. In total, including the two cars worth about half a million Emalangeni each, coupled with the weekly Mobile Money cash prizes, the CMO said the company has given back
E1.2 million to its customers through the MTN4Ever Makoya promotion. Both draws for the vehicles were observed by reputable independent auditors-KPMG. This was confirmed by Partner at KPMG Vusi Nkabinde. To be eligible to win one of the vehicles and the Mobile Money cash prizes, customers were only expected to stay on the MTN network and accumulate points for each E1 that they were spending on the network.

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