MINISTER’S STRATEGY TO SECURE EXPORT MARKETS
Minister of Commerce Mancoba Khumalo delivering his speech in a press briefing recently

MINISTER’S STRATEGY TO SECURE EXPORT MARKETS

The Minister of Commerce Industry and Trade Mancoba Khumalo has announced his ministry will create more export opportunities for local businesses. He encouraged entrepreneurs to produce more products to take advantage of the
anticipated opportunities. The strategy will include speed and security communication through promoting trade for Emaswati in different embassies, improving the eWorld Trade in the different networks and television advertising amongst others. Export-led growth is an economic strategy used by some developing countries to revive their economies. Speaking in a conference organized by the ministry last Thursday, Khumalo said an export-driven economy
would bring increased revenue into the country. He added exports help grow national economies and expands the global market and if local entrepreneurs exported more products and services to the SADC region, Africa and globally, the country would accelerate its dream to attain first world status . “We want Eswatini to be a pulpit
in the world of small and medium enterprises,” said the minister. Khumalo further encouraged Emaswati to integrate into business eco-systems, where a network of organisations, including suppliers, distributors, customers, competitors, government agencies were involved in the delivery of a specific product or service through both
competition and cooperation. The idea is that each entity in the ecosystem affects and is affected by the others, creating a constantly evolving relationship in which each entity must be flexible and adaptable in order to survive, as in a biological eco-system. The Minister said business eco-systems accelerate the learning process to effectively collaborate and share insights, skills, expertise and knowledge. Khumalo said local entrepreneurs should compete globally in order to increase production and create employment opportunities. The minister urged Emaswati who ran businesses in foreign countries to invest locally in order to impact local standards, thus helping the economy keep abreast with international trends.

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