Minister of Commerce Industry and Trade Mancoba Khumalo with French-SA Chamber of CommercePresident Dr Yves Guenon


Eswatini’s continued drive to attract Foreign Direct Investment continues to attract positive interest from potential investors. Eswatini Investments Promotion Authority (EIPA) with support from the Ministry of Commerce, Industry and Trade met potential investors from the Republic of France. This was during a meeting held at the
French-South Africa Chamber of Commerce and Industry (FSACCI). The meeting followed a successful Eswatini-French Business Seminar held in the country in April. The Minister of Commerce, Industry and Trade attended the meeting held in Sandton, South Africa. “Several French companies expressed interest in investing in the country,” he said.
These represented the ICT, energy and agri-business sectors. All three sectors are amongst the key pillars
identified by the new Eswatini government in the soon to be launched strategic roadmap. Minister Khumalo amplified the country’s strong points in terms of being investor-friendly, including incentives offered to investors. He
went on to unpack the extended market access that comes with investing with Eswatini; through the Southern
African Customs Union (SACU), the Common Market for Eastern and Southern Africa (COMESA), the Africa Growth Opportunities Act (AGOA) and other agreements with the European Union, Asia and Latin-America, amongst others.
“What’s really key for us right now is that we have a mindset as a new government that is six months into office that says Eswatini is open for business. We are a small population but we are a country that has a number of unique strengths for you to explore,” the Minister said. Meanwhile, Business Eswatini Chief Executive Officer (CEO). Nathi Dlamini, who represented the private sector during the meeting, assured the investors of the business confidence in the Kingdom. He paid tribute to the new government for creating a conducive environment for business during the past six months. EIPA Senior Executive Manager Investment Promotion Dr Khanyisile Dlamini told the investors that in terms of education and ICT, government was looking at moving towards competency based education as well as establishing centers of excellence. “Under ICT, we are looking at forging strategic partnerships while in terms of renewable energy, we recently issued an invitation for an expression of interest for producing 40 Mega Watts of biomass and 40 Mega Watts of solar,” said Dlamini. FSACCI President Yves Guenon, on the other hand, expressed their confidence in the Kingdom of Eswatini and its leadership. “Our duty is to find and create jobs in Africa because jobs are a huge issue. What we need right now is to balance our commercial interest and yours,” Guenon said. Also present during the meeting was EIPA Board Chairman Sandile Simelane, Acting Chief Executive Officer Hanalora
Strydom, Manager Investment Promotion Martin Masilela and officials from the FSACCI.

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