MTN Eswatini is everywhere you go! This is being evident through the numerous sponsorship that the telecommunication company has embarked on which makes it hard for the company’s customers to forget about the iconic brand. MTN Eswatini Brand and sponsorship Manager Meshack Maseko said the company has made it a point that
they spread all their sponsorships initiatives throughout the year to stay in touch with their customers hence
the goal to increase and maintain their client base. He said this during the grand closing games of the MTN
Premier League, which have enjoyed the company’s sponsorship from as far as 2001. “Basically, we understand that
there might be a slight difference in the manner at which the diverse programs lined up generates income for the company but to minimize the differences the company has eight sponsorship programs which are spread throughout the year to ensure that we are always attached, active and interacting with our customers,” said Maseko. He said the closing of the league games is paving way for the MTN Bushfire Festival, which kicks off this weekend after-which they will be marketing South Africa’s Joyous Celebration. Maseko then went on to say the spreading out of the different programs was to ensure that their customers always have a better chance of speaking with MTN directly, although he confirmed that there might be a slight difference caused by the off-season since football has opened for them a more flexible way of speaking directly with the customers throughout the season. In conclusion Maseko said their sponsorship comes in two categories which have the potential to gather masses, and these are sports and music and arts sponsorship. “This is not to say we are stopping; we will continue to look for other bigger opportunities which we can sponsor mainly to develop the country and give young people something to do whilst showcasing the love that MTN has for its customers,” he said.

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