FNB pumps E60 000 to SWAMA

BY BONGUMUSA SIMELANE

From left SWAMA President Melusi ‘Zox’ Dlamini, SWAMA Patron Princess Sakhizwe, FNB Head of
Marketing Zethu Dlamini and Swazi MTN Sponsorship Manager Meshack Maseko

M B A B A N E – With just five m o n t h s l e f t before the historical MTN Swaziland Music Awards are held, First National Bank (FNB) has made sure that the awards live up to expectations. The financial institution has pumped E60 000 towards the awards hosted by the Swaziland Arts and Music Association (SWAMA).
The sponsorship presentation held at the Corporate Place was attended by MTN Swaziland Music Awards Patron Her Royal Highness Princess Sakhizwe, FNB executive, MTN Sponsorship Manager Meshack Maseko and SWAMA President Melusi ‘Zox’ Dlamini. The sponsorship will be channeled towards three categories in the SWAMA Awards namely Poetry, Swazi Soul and Jazz. FNB Head of Marketing Zethu Dlamini said the financial institution saw it fit to come on board and
support local music talents as they believe this will help and sustain the music industry in the long run. She further said the sponsorship was to make meaningful means to the youth of the kingdom of Eswatini as they are encouraged to contribute to the economy of the country through their talents. She added that through this partnership, they believe artists will realize that FNB is with them on their journey to success. She noted their success would ultimately make an impact to other aspiring local artists. “We recognise that artists sacrifice
a lot in order to fulfil their dreams are and as a bank, we would like to build a strong partnership
with the industry and we hope this is a beginning of great things ahead,” she said. The partnership between MTN
and SWAMA is expected to bear positive results for the entire local arts industry, as it is hoped that this will inspire other youngsters to regard arts as a career not as a form of leisure. Dlamini stated that arts have the potential of benefitting the local economy as it could alleviate the effects of unemployment in the country.

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