The 2019 MTN 21 Days Y’ello Care took off with just over E3 million which was contributed by MTN and 21 partner companies. Government primarily through the Ministry of Education, and Micro-projects, contributed E1.5
million, while MTN Foundation contributed E900 000. About E650 000 was raised by private companies in cash and in kind. This year’s partners of the MTN’s flagship annual Corporate Social Responsibility (CSR) project include;
Eswatini Empowerment Limited (SEL), Build It, PC Systems, Macmillan, Sincephetelo Motor Vehicle Accident Fund (SMVA), Sizabantu, AfriSam, Huawei, M26 Civils, NDZ, World Vision Eswatini, Computronics, American Embassy, Zoya Technologies, Standard Bank, Eswatini International Fair Trade (SWIFT), Eswatini Water and Agricultural Development
Enterprise (ESWADE), Micro-Projects, The Swazi Observer, Voice of the Church, and Coglin Media Group. The theme for this year’s 21 Days of Y’ello Care is sustainable production which leans more towards young empowerment. Given the theme of this year’s campaign, a bulk of the resources will be invested towards creation of sustainable business
initiatives for up to 300 young people. Speaking during the official launch of this year’s MTN 21 Days of Y’ello
Care held at Ngwenya Glass, MTN Eswatini Acting Chief Executive Officer Sibusiso Nhleko said this is the company’s slight contribution to government’s aspiration to create more than 10 000 jobs per year for the next five years, as stipulated in the country’s Strategic Roadmap 2019-2023. “We begin this year’s 21 Days of Y’ello Care with the end in mind, which is to create at least 300 sustainable businesses opportunities for young people. This is an ambitious target that we have set for ourselves and our small contribution to the aspirations of government as specified in the recently launched Strategic Roadmap 2019-2023,” said Nhleko. Nhleko said based on their past
experiences, setting a clear vision, coupled with solid faith, hard work, and partnerships, their target of
creating 300 youth businesses is possible. About 100 young people will be trained on agri-business. Nhleko
said since they are also cognisant of the fact that markets remain a stumbling block for most start-ups,
they have partnered with ESWADE and Bulembu Ministries to secure markets for youth businesses. “We strongly believe that we are planting a seed that will continue to grow in leaps and bounds,” he said. Another set of 100 youth have also started working with SWIFT. These have also been guaranteed local, regional, and international market
access. This ingenuity was highly commended by Minister of Sports, Culture and Youth, Harries Bulunga, who represented by Under Secretary Nhlanhla Motsa during the launch. Bulunga said they are excited for their maiden participation in the MTN 21 Days of Y’ello Care campaign, saying it is beyond doubt that the programme will significantly change lives of young Emaswati and further contribute to economic development. He said this is because over 75 per cent of the country’s total population is made up of people below the age 35. “This is both a challenge and an opportunity. It is a challenge because we have a mammoth task to create an environment for these
young people to thrive. And yet an opportunity in that, if we are able to tap on that potential, a lot of doors
will open for our country because it is through our young people that we will be able to drive economic growth. It is through young people that we will innovate and develop, and thus the need to invest in them,” he said.

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